The Fire and Ice photo contest on Lenzr.com is a very cool idea for a hot competition.

We selected this theme to allow participants to properly showcase their ‘fire photography’ skills, and it also helps them think about geothermal energy.

On Saturday Feb 27th 2010  I met Rob Campbell the Smojoe at the 2010 National Home Show at the ZoneLife display in the Better Living Centre in Toronto.

At Zonelife we are always looking for new ways to get the message out about geothermal heating and cooling systems. After a brief discussion with Rob about social media marketing, keywords, blogging and link building, I decided to give it a whirl, and give my website a much needed ’shot in the arm’.

Lenzr is a serial photo contest website in which the participants pick the winner.  The message tends to travel virally as the users encourage friends to vote for their pictures on the index.

Geothermal heating and cooling is cost effective, reliable, sustainable, and environmentally friendly way to heat and cool your home. Recent technological advances have dramatically expanded the range and size of viable residential units especially for applications such as home heating, and in particular floor heating.

The Prize is GeoAir PCO air purifier

Photo Catalytic Oxidation (PCO) is perhaps the most advanced air purifying technology available today. And unlike existing air cleaning systems that rely solely on ultraviolet light, the GeoAir PCO device integrates a titanium dioxide semiconductor to leverage photocatalytic oxidation allowing it to vaporize indoor air pollutants, including those that cause odors, and break them down into non-toxic products like C02 and H20.

Bacteria, viruses, mold spores don’t stand a chance and are destroyed when they come into contact with the system’s 187 square-inch Ti02 grid. All volatile organic compounds (VOC’s) are destroyed. The system is cost-effective, maintenance-free and provides maximum energy efficiency with negligible resistance to airflow.

Also on Lenzr this month,

Particpants could win a 10x pop-up tent plus $500 gift certificate courtesy of a Toronto party rentals business.

Or win a state-of-the-art AT&T model #1070 phone from this business phones provider in Markham Ontario.

Or win a Neuton CE6 battery powered lawnmower worth $450 courtesy of a grass cutting operation in Toronto (that’s solar powered, uses bio fuel trucks and practices 100% organic lawn care) Check these guys out.